CLIENT / LOIPRINT
PRINTER COMPANY MADE IN ITALY
2024/25
BRANDING / LOGO DESIGN / VISUAL IDENTITY
LoiPrint
logo design | branding | brand guidelines
Branding is your fundamental promise of whom you serve, how you make them feel and what’s different about how you deliver.
overview
LoiPrint is a printing company that has been operating in the industry for many years, delivering top-quality work. After years of serving the local market, it is now launching its services online across Italy, promising not only high-quality printing but also fast delivery and real-time support.
logo design
In the world of printing companies, one of the key aspects to consider for achieving flawless print quality is color; the branding of LoiPrint revolves around this concept: color swatch. The logotype features three shades of blue within the letter “o,” representing the brand’s color palette.
brand identity
The choice of the Filson font conveys professionalism and creativity, making the logotype feel friendly and positive. The shades of blue in the branding palette evoke the digital world and give the brand a sense of reliability.
